SENDDEX has setup a state-of-art warehousing facility at Riyadh with vertical storage and high speed material handling equipments. The entire warehousing process is powered by SAP with effective usage of Radio Frequency Hand Held Devices and intelligent application of barcode. In order to cope with the ever increasing market challenges and competition, Senddex has made considerable, but prudent investments in hiring expert consulting services of international standards to restructure its supply chain practices and also in adopting the state-of-art processes and practices. Miebach Consulting Group, an end to end supply chain consulting firm, head quartered in Germany has been assigned the task of planning and implementing new initiatives to improve customer service and bring about more business.